How to introduce to a teenager a language school where besides „school English“ they teach the slang from MTV or famous movies?
Simply, you prepare them the challenge to make it in a dangerous district of NYC for a day. The key to success is the understanding of street talk.
To survive in the streets, users had to undergo the trust test, street slang battle with a homeless, also they had to fill out the recipe for a gang boss and police sergeant in one person.
When they were already sure they would survive, a little detail of telephoning skill shook their confidence.
Whether the user survived or not, we recommended them trial lesson at the language school, cause you never know...
Interactive campaign for language school targeting on teenagers