We have been briefed to promote the new Jeep Grand Cherokee 2014 through the image visuals, that will take place in various showrooms and on motor show. Our aim was to distinguish this car from all other vehicles and to attract attention. Therefore, we have created a series of visuals, that promote three carefully selected parameters of the new Jeep Grand Cherokee using the iconic and recognisable JEEP visual approach.
Advertised brand: Fiat / Jeep Slovakia
Advertising Agency: Wiktor Leo Burnett Creative Director: Peter Kačenka Art Director: Miro Kozel 3D Artist: Lukáš Karásek Published: April 2014